Kraft Story

Get to know Kraft Music with Ben Kraft

In a time of infinite online shopping options, Kraft Music remains a leading, trusted, and respected music technology store in the United States. Founded in the late 1970s by Roger Kraft, we incorporated and became Kraft Music in 1984. Having started as a boutique keyboard and synthesizer shop serving the Milwaukee area, Kraft Music embraced all of the new technological advances being made in the industry. More advancements continued in 1994 when Roger’s son, Ben, began assisting fellow keyboard players through online chat rooms, newsgroups, and websites. This early Internet presence helped establish Kraft Music as one of the oldest and most trusted online music retailers!

Fast forward to today and Kraft Music is one of the Top 25 Music Retailers in the United States, named by Music Trades. The company is now owned and operated by Ben Kraft, successfully navigating the ever-changing world of e-commerce. We are honored to have received many accolades over the years due to our tremendous growth and dedication.

Located just outside of Milwaukee in Franklin, Wisconsin, we are centrally located to serve the entire United States. We are staffed almost entirely by active musicians, so we empathize and understand the needs of our customers, giving you the same friendly “Ma & Pa” service Kraft customers received back in 1984. Our family-owned business continues to create more music-makers, providing the best customer experience.

We invite you to join the thousands of gigging musicians, hobbyists, beginners, and enthusiasts who have chosen Kraft Music as their music technology store. We can’t wait to serve you!

Nikki and Ben Kraft donating our first 100 guitars in 2013 to Patrick and Eric of G4V.

Performance by Guitars for Vets graduates.